About The Logo

After spending weeks drawing and designing what I thought would be my logo, my original designs just did not feel right. One day in April 2020, I was writing notes about my business and doodling on the side of the page as I always do, when I sketched this design. The downward pointed triangular shape with the lines forming a cross felt right even before I knew its meaning.

The downward pointed triangle is one of the oldest symbols of the divine power of the female. It is an ancient symbol that represents the female energy and feminine elements, including Mother Earth (Gaia), nurturing, and the downward flow of water. Growing up within the beautiful Australian forest, I have always had a strong connection with Mother Earth and found peace and tranquillity when surrounded by nature. The downward direction of the triangle also symbolises heaven’s grace and a connection to Goddesses.

The triangle is connected to the number three and the idea of trinity. Here, the triangle represents ‘Mind, Heart, Soul’ and how each of us are on our own spiritual journey to balance our mind, heart, and soul. It represents being creative as well as a spiritual path of achieving our dreams and ambitions. For me, I had a strong pull towards this connection, as I continue to embark on my own creative and spiritual journey. Interlacing with the trinity of ‘Mind, Heart, Soul’, the point-to-point element in my logo symbolises balancing the soul and working in harmony.

The circle symbolises ‘Oneness’ or ‘Wholeness’ as we are all connected as one. Our Higher Self (or Atma) is an aspect of our soul that connects us on the spiritual plane. Atma is the pure eternal spirit; our ‘Real Self’ or ‘One True Self’. It is the spiritual life principle of The Universe. The Higher Self that is immortal and ever changeless.